The Influence of Framing on "Influence" and the miio Factor

My experience on the new site miio over the last several days has opened my eyes to what a difference terminology can make. The social psychologists refer to this form of cognitive bias as “framing”; the idea is that initial context will shape all following perceptions, experiences and behavior. Twitter was built around the idea…

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Getting the Message

I’ve been cautioned at being too literal, so maybe I’m taking this question too seriously. Could be “just a matter of semantics” as they say, but as I think about new communications and measurement, I keep getting stuck on trying to meet one of the new standards. Many social media strategists, most prominently Brian Solis…

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The Practice of Influence: Brian’s Hybrid Theory

The write-up on Barcelona Principle Two below presents the importance of measurement in order to understand markets and exert influence to achieve business objectives. In that context, I thought it worth commenting on Brian Solis’ blog today introducing his Hybrid Theory Manifesto. I particularly like Brian’s definition of the hybrid workforce: “a workforce of cross-breeds…

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PR Measurement Principle Two: The End of Assumptions

Media measurement requires quantity and quality – cuttings in themselves are not enough With Principle One having established that PR practice must have some measureable link to business-related goals, we come to Principle Two, which seeks to establish the nature of that measurement. The collection and counting of cuttings (and the related calculation of impressions)…

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Principle One: Goal Setting & Measurement – Two Sides of the Same Coin

I use this coin analogy in the title intentionally, since this is a post about business. In their first principle, AMEC states the “fundamental” nature of goal setting and measurement for PR. Why did the AMEC delegates agree that goal setting and measurement are fundamental aspects of PR programs? Couldn’t one argue (as I’ve occasionally…

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The Last Word in PR Measurement Principles?

Last week, the International Association for the Measurement and Evaluation of Communication (AMEC) concluded its second annual European Summit on Measurement with a ‘Declaration of Research Principles’ voted on by over 200 delegates from 33 countries and five communications organizations. The declaration outlined seven key principles: Goal setting and measurement are fundamental aspects of any…

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For Non-profits

We share your commitment to creating social value, and we want to help you achieve your goals. We believe that data that is applied to positive change is data put to its greatest good. For you, getting the right message to the right people at the right time is critical to maintaining and renewing existing…

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For Established Businesses

The ever-evolving digital marketing environment now requires brands to bring an unprecedented mix of expertise, innovation, insight and adaptability to their customer engagements and their market strategy. Intelitecht will help you combine digital marketing expertise and data-driven strategy to develop and deliver the highly relevant digital experiences needed to maintain and grow B2B relationships and…

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For Start-ups & Growing Firms

We have a passion for entrepreneurship, and nothing gives us a bigger thrill than combining strategy and data to establish and express tangible value for businesses, their investors and their customers. Intelitecht will help you analyze and optimize the value that your product or service can generate when delivered to the right markets in the…

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