About

Architecting Better Data-driven Digital Experiences

Scot Wheeler, Intelitecht’s Founder & Lead Consultant, developed the consulting firm while an Adjunct Lecturer at Northwestern University’s Medill Integrated Marketing Communications Master’s Degree program. In that role, he taught core curriculum statistics and developed and taught the program’s first course on Digital Analytics.

His book, “Architecting Experience: A Marketing Science and Digital Analytics Handbook for Optimized Digital Experience Delivery,” was published by World Scientific Press in 2016. The second edition is being developed for publication in 2020.

Scot received his MBA with concentrations in Strategy, Finance and Marketing from Northwestern University’s Kellogg School of Management. His professional background involves hands-on management and delivery across products and services in technology, data, analytics and e-commerce. From his start in software development, Scot’s 20+ years of experience at the intersection of technology and marketing includes work with Yahoo!, HP, Electronic Arts, AT&T, MasterCard, State Farm, USAA, Progressive, Conagra, Unilever, Peapod/Ahold and adidas.

Scot is passionately committed to applying analytics-driven methodologies with supporting technologies for omni-channel consumer experience delivery optimization, demand generation, and internal operations improvement. Scot has over two decades of experience overseeing teams in developing consumer intelligence, planning cross-channel consumer experience and delivering performance evaluation, prospect conversion propensity scoring, environmental trend analysis, testing, targeting and optimization, and predictive modeling for budget allocation and response forecasts.