Category: social media

Intelligent Performance Architecture

A new establishment? Forrester finds social media ‘Creators’ plateau.

Creators publish blogs, web pages, videos, music, etc. Does the plateau in this profile indicate that a decade into the blog revolution, social media channels will begin to more closely conform a traditional media model with a limited number of producers serving a large group of media consumers (who may consume interactively through reviews, comments…
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The Measurement Final Four: Barcelona

The fourth Barcelona principle is a topic that has a great deal of good thought dedicated to it already; there’s nothing I could add to the principle that “social media can and should be measured” that Brian Solis doesn’t have well covered in his books and on his blog (here’s a recent example). Anyone who…
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