David Armano recently posted a nice concise summary of the paths organizations need to take in order to scale their social engagement from experiment to success. The top path is business planning – setting objectives and expected outcomes and defining the resources and structures that will make these objectives happen. The middle path is strategy…
Read more
Two recent back-to-back Ad Age articles painted a very compelling picture of the challenges facing the marketing and advertising industry, and left one feeling that the most deeply established parts of the industry do not quite know how to dance to the changes around them. The first article by Edmund Lee was the best head-on…
Read more
Communities, and community organizations, arise around common needs, values and objectives. A community is a community (as opposed to just a group or place or list) because its members share a common vision, values and voice. The strength of a community comes from the extent to which its members are invested in this shared vision…
Read more
URL: http://www.rohitbhargava.com/2010/09/how-algorithms-cou… Great overview of the next step(s) in social media; “teaching” the information stream to personalize our marketing. This process of teaching may be explicit, as in these examples, or passive. Imagine a day when every interaction we have with something digital – who we call on our phone, where we call them from,…
Read more
GDP growth adjusted for inflation based on the June updates from the CIA World Factbook. As Lowell Bryan wrote in the most recent McKinsey Quarterly, “multinational-company executives who set strategy in emerging markets need to stop saying that those markets may someday be at least as important as drivers of consumption as they are platforms…
Read more