Data Utilization Maturity

“Big Data” is an ambiguous term. Sometimes it refers to data volume, sometimes to data variety, and sometimes to data velocity. All organizations have data collection challenges on at least one of these fronts if not more. But even where these challenges are being overcome through technology, the next challenge is in advancing the use…

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Broad Sources of Big Data

Looking to build yourself a “big data” solution to drive cross-channel content personalization? Here is a broad set of systems you’ll need to snap together to make it work.

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