Case: Domino’s Pizza Machine Data Analysis

Integration Case: Domino‚Äôs Pizza Primary Analytics tool: Splunk Enterprise Integrated Data: PoS, Web/Mobile, email, display media, IT systems (performance) Macro Conversion: Purchase Micro Conversions: Engage/Deepen (profile): social engagement, content engagement   BUSINESS CASE/BENEFITS OF INTEGRATED ANALYTICS Dominos is using Splunk Enterprise to make real-time business decisions based on actual customer…