Scot Wheeler is the founder and president of Intelitecht Solutions, a workshop for technology and process solutions for social business and the semantic web.

Scot is also a Marketing Science Sr. Director at Critical Mass, where his work focuses on the collection and analysis of digital data for actionable insights and performance-driving measurements, and the integration of marketing, sales and operations data and systems.

Prior to his current roles, Scot held leadership positions with entrepreneurial digital media measurement practices, working with Fortune 500 B2B and B2C companies on converting digital analytics into product, brand and market insight.

Scot received his MBA from the Kellogg School of Managment and has been a frequent lecturer at Northwestern’s Kellogg School of Management and Medill Integrated Marketing Communications Program.