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> <channel><title>Intelitecht</title> <atom:link href="http://www.intelitecht.com/feed" rel="self" type="application/rss+xml" /><link>http://www.intelitecht.com</link> <description>Meaningful Intelligence for Meaningful Engagement</description> <lastBuildDate>Fri, 04 May 2012 02:24:38 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.3</generator> <item><title>Organizational Politics, Digital Marketing, and the Optimization of Sub-optimal Strategies</title><link>http://www.intelitecht.com/2012/02/organizational-politics-digital-marketing-and-the-optimization-of-sub-optimal-strategies.html</link> <comments>http://www.intelitecht.com/2012/02/organizational-politics-digital-marketing-and-the-optimization-of-sub-optimal-strategies.html#comments</comments> <pubDate>Sun, 26 Feb 2012 13:49:09 +0000</pubDate> <dc:creator>Scot Wheeler</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid
isPermaLink="false">http://www.intelitecht.com/?p=1572</guid> <description><![CDATA[This post appeared originally on February 22, 2012 in the iMediaConnection blog. Biased cultures of digital marketing testing in organizations exist because of risk-aversion in the management culture. In such environments, managers see little gain in expending political capital to try testing digital approaches that might not work, even if they also might work. This [...]]]></description> <wfw:commentRss>http://www.intelitecht.com/2012/02/organizational-politics-digital-marketing-and-the-optimization-of-sub-optimal-strategies.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Social Media Week Toronto</title><link>http://www.intelitecht.com/2012/02/social-media-week-toronto.html</link> <comments>http://www.intelitecht.com/2012/02/social-media-week-toronto.html#comments</comments> <pubDate>Fri, 17 Feb 2012 02:06:37 +0000</pubDate> <dc:creator>Scot Wheeler</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid
isPermaLink="false">http://www.intelitecht.com/?p=1561</guid> <description><![CDATA[Had a great time at Social Media Week Toronto. Canada&#8217;s Globe and Mail and Marketing Magazine showed up to cover my presentation on measuring social media ROI. Here is the Globe and Mail article on measuring social media ROI and social media strategy. And a video interview with Scot Wheeler about Social Media ROI in [...]]]></description> <wfw:commentRss>http://www.intelitecht.com/2012/02/social-media-week-toronto.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>BIO Approach to Digital Research &amp; Analytics</title><link>http://www.intelitecht.com/2012/02/bio-approach-to-digital-research-analytics.html</link> <comments>http://www.intelitecht.com/2012/02/bio-approach-to-digital-research-analytics.html#comments</comments> <pubDate>Tue, 14 Feb 2012 20:09:52 +0000</pubDate> <dc:creator>Scot Wheeler</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid
isPermaLink="false">http://www.intelitecht.com/?p=1551</guid> <description><![CDATA[]]></description> <wfw:commentRss>http://www.intelitecht.com/2012/02/bio-approach-to-digital-research-analytics.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The ROI of Social Media ROI</title><link>http://www.intelitecht.com/2011/12/the-roi-of-social-media-roi.html</link> <comments>http://www.intelitecht.com/2011/12/the-roi-of-social-media-roi.html#comments</comments> <pubDate>Sat, 24 Dec 2011 18:04:00 +0000</pubDate> <dc:creator>Scot Wheeler</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid
isPermaLink="false">http://www.intelitecht.com/?p=1530</guid> <description><![CDATA[This post was initially posted on the Critical Mass Experience Matters blog on October 17, 2011. We had a great turnout at Critical Mass for our Social Media Week presentation on measuring Social Media ROI. As the standing room only crowd attested, this is a topic that many people are grappling with right now. Getting [...]]]></description> <wfw:commentRss>http://www.intelitecht.com/2011/12/the-roi-of-social-media-roi.html/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Facebook versus Semantic Web</title><link>http://www.intelitecht.com/2011/09/facebook-versus-semantic-web.html</link> <comments>http://www.intelitecht.com/2011/09/facebook-versus-semantic-web.html#comments</comments> <pubDate>Fri, 23 Sep 2011 02:23:02 +0000</pubDate> <dc:creator>Scot Wheeler</dc:creator> <category><![CDATA[business strategy]]></category> <category><![CDATA[data portability]]></category> <category><![CDATA[facebook]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[marketing science]]></category> <category><![CDATA[semantic web]]></category> <category><![CDATA[social networks]]></category> <guid
isPermaLink="false">http://www.intelitecht.com/?p=1475</guid> <description><![CDATA[One Step Forward, One Step Back From my standpoint as a marketing science data junkie, the Facebook changes announced at F8, while very cool from my perspective as a user, ultimately amounted to no change at all in my role as a data analyst. While personally I am already enjoying the new design and sharing [...]]]></description> <wfw:commentRss>http://www.intelitecht.com/2011/09/facebook-versus-semantic-web.html/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>
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