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> <channel><title>Intelitecht</title> <atom:link href="http://www.intelitecht.com/feed" rel="self" type="application/rss+xml" /><link>http://www.intelitecht.com</link> <description>Building Benefit and Value for Data-driven Business</description> <lastBuildDate>Sat, 27 Apr 2013 01:45:12 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.5.1</generator> <item><title>Social Media Intervention for Engagement and Intelligence</title><link>http://www.intelitecht.com/2013/04/intervention-for-ongoing-digital-intelligence.html</link> <comments>http://www.intelitecht.com/2013/04/intervention-for-ongoing-digital-intelligence.html#comments</comments> <pubDate>Fri, 26 Apr 2013 17:10:04 +0000</pubDate> <dc:creator>Scot Wheeler</dc:creator> <category><![CDATA[business strategy]]></category> <category><![CDATA[engagement]]></category> <category><![CDATA[influence]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[measurement]]></category> <category><![CDATA[new communications]]></category> <category><![CDATA[social media]]></category> <category><![CDATA[social networks]]></category> <guid
isPermaLink="false">http://www.intelitecht.com/?p=1691</guid> <description><![CDATA[Event-related communication has always been at the heart of social media, from Twitter&#8217;s debut at SXSW in 2007 to the everyday sharing of check-ins, meals and parties in Foursquare and Facebook, to Oreo&#8217;s big marketing win with a single tweet during the 2013 Superbowl. As my colleague Daniel Honigman pointed out to me today, for [...]]]></description> <wfw:commentRss>http://www.intelitecht.com/2013/04/intervention-for-ongoing-digital-intelligence.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Overlapping Disciplines for Digital Marketing</title><link>http://www.intelitecht.com/2012/11/overlapping.html</link> <comments>http://www.intelitecht.com/2012/11/overlapping.html#comments</comments> <pubDate>Sun, 18 Nov 2012 21:41:48 +0000</pubDate> <dc:creator>Scot Wheeler</dc:creator> <category><![CDATA[business strategy]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[organizational change management]]></category> <guid
isPermaLink="false">http://www.intelitecht.com/?p=1612</guid> <description><![CDATA[I frequently use this space to write about the dangers and downfalls of organizational silos. As we move into 2013, I thought it might be useful to share a visualization of at least one way that digital marketing organizations could more effectively be structured to deliver against the multiple considerations required for effective digital experience [...]]]></description> <wfw:commentRss>http://www.intelitecht.com/2012/11/overlapping.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Strategy and Tactics: A Mutual Exclusion Fallacy</title><link>http://www.intelitecht.com/2012/08/strategy-and-tactics-a-mutual-exclusion-fallacy.html</link> <comments>http://www.intelitecht.com/2012/08/strategy-and-tactics-a-mutual-exclusion-fallacy.html#comments</comments> <pubDate>Thu, 30 Aug 2012 19:11:13 +0000</pubDate> <dc:creator>Scot Wheeler</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid
isPermaLink="false">http://www.intelitecht.com/?p=1609</guid> <description><![CDATA[Going about the work of digital marketing, I frequently hear a common theme from clients and colleagues; “I/we don’t want to be stuck doing tactical work. I/we want to do more strategic stuff”. Being the “strategic partner” or the “strategy guru” setting direction and vision at 10,000 feet is what everyone seems to define as [...]]]></description> <wfw:commentRss>http://www.intelitecht.com/2012/08/strategy-and-tactics-a-mutual-exclusion-fallacy.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SxSWi Session &#8211; Voting Open!</title><link>http://www.intelitecht.com/2012/08/sxswi-session-voting-open.html</link> <comments>http://www.intelitecht.com/2012/08/sxswi-session-voting-open.html#comments</comments> <pubDate>Tue, 28 Aug 2012 11:53:54 +0000</pubDate> <dc:creator>Scot Wheeler</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid
isPermaLink="false">http://www.intelitecht.com/?p=1605</guid> <description><![CDATA[]]></description> <wfw:commentRss>http://www.intelitecht.com/2012/08/sxswi-session-voting-open.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Broad Sources of Big Data</title><link>http://www.intelitecht.com/2012/07/broad-sources-of-big-data.html</link> <comments>http://www.intelitecht.com/2012/07/broad-sources-of-big-data.html#comments</comments> <pubDate>Fri, 20 Jul 2012 21:33:21 +0000</pubDate> <dc:creator>Scot Wheeler</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid
isPermaLink="false">http://www.intelitecht.com/?p=1597</guid> <description><![CDATA[Looking to build yourself a &#8220;big data&#8221; solution to drive cross-channel content personalization? Here is a broad set of systems you&#8217;ll need to snap together to make it work.]]></description> <wfw:commentRss>http://www.intelitecht.com/2012/07/broad-sources-of-big-data.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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