Going about the work of digital marketing, I frequently hear a common theme from clients and colleagues; “I/we don’t want to be stuck doing tactical work. I/we want to do more strategic stuff”. Being the “strategic partner” or the “strategy guru” setting direction and vision at 10,000 feet is what everyone seems to define as [...]
Looking to build yourself a “big data” solution to drive cross-channel content personalization? Here is a broad set of systems you’ll need to snap together to make it work.
This post appeared originally on February 22, 2012 in the iMediaConnection blog. Biased cultures of digital marketing testing in organizations exist because of risk-aversion in the management culture. In such environments, managers see little gain in expending political capital to try testing digital approaches that might not work, even if they also might work. This [...]
Had a great time at Social Media Week Toronto. Canada’s Globe and Mail and Marketing Magazine showed up to cover my presentation on measuring social media ROI. Here is the Globe and Mail article on measuring social media ROI and social media strategy. And a video interview with Scot Wheeler about Social Media ROI in [...]
