The headline writers of a recent Harris Poll “massaged” their reading of their own research, (unintentionally?) creating a perfect case for why people might lack trust in what they are told by anyone via any media (advertising included). All kinds of folks took the bait and posted and re-tweeted the creative reading of a Harris [...]
Can you Trust the Tweets on the Study on Trust? Not With That Headline…
Posted by Scot Wheeler on November 8, 2010 0 comments
The Influence of Framing on "Influence" and the miio Factor
Posted by Scot Wheeler on July 20, 2010 0 comments
My experience on the new site miio over the last several days has opened my eyes to what a difference terminology can make. The social psychologists refer to this form of cognitive bias as “framing”; the idea is that initial context will shape all following perceptions, experiences and behavior. Twitter was built around the idea [...]





