Yes, another post about Empire Avenue – but only because it presents such an interesting little laboratory to examine the valuation of social media activity. In this week’s leader-board analysis, I noted that some of the leading brands in EA were not making purchases in their investors or other EA players. This lack of reciprocation [...]
Two recent back-to-back Ad Age articles painted a very compelling picture of the challenges facing the marketing and advertising industry, and left one feeling that the most deeply established parts of the industry do not quite know how to dance to the changes around them. The first article by Edmund Lee was the best head-on [...]
The headline writers of a recent Harris Poll “massaged” their reading of their own research, (unintentionally?) creating a perfect case for why people might lack trust in what they are told by anyone via any media (advertising included). All kinds of folks took the bait and posted and re-tweeted the creative reading of a Harris [...]
My experience on the new site miio over the last several days has opened my eyes to what a difference terminology can make. The social psychologists refer to this form of cognitive bias as “framing”; the idea is that initial context will shape all following perceptions, experiences and behavior. Twitter was built around the idea [...]
