research

Walmart and Tesco Make Big Moves in Social Strategy

Posted by Scot Wheeler on May 23, 2011 1 comment

Tesco just announced its acquisition of social media marketing firm BzzAgent. This follows Walmart’s April acquisition of social media analytics firm Kosmix. The world’s first and third largest retailers have thus set into motion what they view as the next stage in customer intelligence and engagement. Each firm’s acquisition reflects a gap in their prior [...]

The Alliance of Geeks and Poets: Quantifying Culture

Posted by Scot Wheeler on November 16, 2010 0 comments

An “alliance of geeks and poets” is how Patricia Cohen describes the emergence of data-driven research in the humanities in her great piece in the New York Times. Ms. Cohen ‘s article describes the rise of “digital humanities”. As she reports, “…researchers are digitally mapping Civil War battlefields to understand what role topography played in [...]

The Hidden Side of Influence

Posted by Scot Wheeler on October 14, 2010 1 comment

A simple definition for an “influencer” is someone who has the leverage required to drive an outcome. Very often that leverage is held in the form of information. In the web2.0 world, information-driven influence is frequently understood as the extent to which information can be made public by any single source, that is, the “information [...]

Facebook covers the map – social landscape as of June 2010

Posted by Scot Wheeler on October 4, 2010 0 comments

An updated map of social network usage across the world by Vincenzo Cosenza – thanks for the great research! Amplify’d from www.vincos.it

A new establishment? Forrester finds social media ‘Creators’ plateau.

Posted by Scot Wheeler on September 28, 2010 0 comments

Creators publish blogs, web pages, videos, music, etc. Does the plateau in this profile indicate that a decade into the blog revolution, social media channels will begin to more closely conform a traditional media model with a limited number of producers serving a large group of media consumers (who may consume interactively through reviews, comments [...]