Tesco just announced its acquisition of social media marketing firm BzzAgent. This follows Walmart’s April acquisition of social media analytics firm Kosmix. The world’s first and third largest retailers have thus set into motion what they view as the next stage in customer intelligence and engagement. Each firm’s acquisition reflects a gap in their prior […]
An “alliance of geeks and poets” is how Patricia Cohen describes the emergence of data-driven research in the humanities in her great piece in the New York Times. Ms. Cohen ‘s article describes the rise of “digital humanities”. As she reports, “…researchers are digitally mapping Civil War battlefields to understand what role topography played in […]
We bring data and analytics to digital marketing; from digitally-grounded business planning and product design through customer insights, user experience design, business performance analytics, front and back end design and technical implementation.
Organizations must become and remain aware of how data and shifting expectations are driving disruption in their industry, and must stay in front of that transformation. Intelitecht delivers training in effectively deploying data for strategic advantage.
Continual advancement of digital into both work and play means abundant opportunity for the delivery of new digital and data oriented products and services. Intelitecht helps companies position, market and sell their data-driven technologies and services.