Thanks to the detour into the semantics of communications 2.0 and a wander through miio, I arrive at the Barcelona PR Principle Three just as the debate has become quite a “kerfuffle”. Sorry, but expect a long post. For those visitors who aren’t PR mavens, Advertising Value Equivalents are dollar values that result from a [...]
I’ve been cautioned at being too literal, so maybe I’m taking this question too seriously. Could be “just a matter of semantics” as they say, but as I think about new communications and measurement, I keep getting stuck on trying to meet one of the new standards. Many social media strategists, most prominently Brian Solis [...]
Media measurement requires quantity and quality – cuttings in themselves are not enough With Principle One having established that PR practice must have some measureable link to business-related goals, we come to Principle Two, which seeks to establish the nature of that measurement. The collection and counting of cuttings (and the related calculation of impressions) [...]
I use this coin analogy in the title intentionally, since this is a post about business. In their first principle, AMEC states the “fundamental” nature of goal setting and measurement for PR. Why did the AMEC delegates agree that goal setting and measurement are fundamental aspects of PR programs? Couldn’t one argue (as I’ve occasionally [...]
Last week, the International Association for the Measurement and Evaluation of Communication (AMEC) concluded its second annual European Summit on Measurement with a ‘Declaration of Research Principles’ voted on by over 200 delegates from 33 countries and five communications organizations. The declaration outlined seven key principles: Goal setting and measurement are fundamental aspects of any [...]
