organizational transformation

Data Utilization Maturity

“Big Data” is an ambiguous term. Sometimes it refers to data volume, sometimes to data variety, and sometimes to data velocity. All organizations have data collection challenges on at least one of these fronts if not more. But even where these challenges are being overcome through technology, the next challenge is in advancing the use […]

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Overlapping Disciplines for Digital Marketing

I frequently use this space to write about the dangers and downfalls of organizational silos. As we move into 2013, I thought it might be useful to share a visualization of at least one way that digital marketing organizations could more effectively be structured to deliver against the multiple considerations required for effective digital experience […]

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Social Media and Marketing: Evolution Not Revolution… Part II

The first part of this blog on social media and marketing arrived at the observation that questioning the value of social media to your business is fine, but not bothering to look for an answer will be deadly. Most businesses now understand that they cannot chose to ignore the question of how engagement in social […]

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Social Media for Enterprise – Value-adding Practices

Even the best general models don’t solve specific problems of practice, but they should be useful in guiding thinking around specific problems. This particular model proposes a standard path for building value from social media practices within organizations. Each of the practices has inherent value for particular organizational problems of practice, and each additional practice […]

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Social Media Activity, Intelligence and Outcomes

Was looking for a very simple way to represent complex process of interwoven activity, intelligence and outcomes. What do you think? Please share comments.

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Commanding Communities?

Communities, and community organizations, arise around common needs, values and objectives. A community is a community (as opposed to just a group or place or list) because its members share a common vision, values and voice. The strength of a community comes from the extent to which its members are invested in this shared vision […]

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Intelitecht Offerings

Digital Strategy, Data, Analytics & Delivery

We bring data and analytics to digital marketing; from digitally-grounded business planning and product design through customer insights, user experience design, business performance analytics, front and back end design and technical implementation.

Training and Transformation

Organizations must become and remain aware of how data and shifting expectations are driving disruption in their industry, and must stay in front of that transformation. Intelitecht delivers training in effectively deploying data for strategic advantage.

Marketing and Business Development

Continual advancement of digital into both work and play means abundant opportunity for the delivery of new digital and data oriented products and services. Intelitecht helps companies position, market and sell their data-driven technologies and services.