“Big Data” is an ambiguous term. Sometimes it refers to data volume, sometimes to data variety, and sometimes to data velocity. All organizations have data collection challenges on at least one of these fronts if not more. But even where these challenges are being overcome through technology, the next challenge is in advancing the use […]
I frequently use this space to write about the dangers and downfalls of organizational silos. As we move into 2013, I thought it might be useful to share a visualization of at least one way that digital marketing organizations could more effectively be structured to deliver against the multiple considerations required for effective digital experience […]
Communities, and community organizations, arise around common needs, values and objectives. A community is a community (as opposed to just a group or place or list) because its members share a common vision, values and voice. The strength of a community comes from the extent to which its members are invested in this shared vision […]
We bring data and analytics to digital marketing; from digitally-grounded business planning and product design through customer insights, user experience design, business performance analytics, front and back end design and technical implementation.
Organizations must become and remain aware of how data and shifting expectations are driving disruption in their industry, and must stay in front of that transformation. Intelitecht delivers training in effectively deploying data for strategic advantage.
Continual advancement of digital into both work and play means abundant opportunity for the delivery of new digital and data oriented products and services. Intelitecht helps companies position, market and sell their data-driven technologies and services.