new communications

Social Media Intervention for Engagement and Intelligence

Event-related communication has always been at the heart of social media, from Twitter’s debut at SXSW in 2007 to the everyday sharing of check-ins, meals and parties in Foursquare and Facebook, to Oreo’s big marketing win with a single tweet during the 2013 Superbowl. As my colleague Daniel Honigman pointed out to me today, for […]

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Social Media for Enterprise – Value-adding Practices

Even the best general models don’t solve specific problems of practice, but they should be useful in guiding thinking around specific problems. This particular model proposes a standard path for building value from social media practices within organizations. Each of the practices has inherent value for particular organizational problems of practice, and each additional practice […]

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Walmart and Tesco Make Big Moves in Social Strategy

Tesco just announced its acquisition of social media marketing firm BzzAgent. This follows Walmart’s April acquisition of social media analytics firm Kosmix. The world’s first and third largest retailers have thus set into motion what they view as the next stage in customer intelligence and engagement. Each firm’s acquisition reflects a gap in their prior […]

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Social Media Activity, Intelligence and Outcomes

Was looking for a very simple way to represent complex process of interwoven activity, intelligence and outcomes. What do you think? Please share comments.

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The Interdependence of Communication and Feedback

There are two primary and interdependent activities in social media management: communication and intelligence collection. These activities are interdependent because the style and quality of your communication will influence the context and content of your networks and the intelligence you are thus able to collect from those networks. Very simply, a communication approach that establishes […]

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Reciprocity, Engagement and Value in Social Networks

Yes, another post about Empire Avenue – but only because it presents such an interesting little laboratory to examine the valuation of social media activity. In this week’s leader-board analysis, I noted that some of the leading brands in EA were not making purchases in their investors or other EA players. This lack of reciprocation […]

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The Social Business Methodology – Keep It Simple

David Armano recently posted a nice concise summary of the paths organizations need to take in order to scale their social engagement from experiment to success. The top path is business planning – setting objectives and expected outcomes and defining the resources and structures that will make these objectives happen. The middle path is strategy […]

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Marketing, Let’s Face the Music…

Two recent back-to-back Ad Age articles painted a very compelling picture of the challenges facing the marketing and advertising industry, and left one feeling that the most deeply established parts of the industry do not quite know how to dance to the changes around them. The first article by Edmund Lee was the best head-on […]

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Commanding Communities?

Communities, and community organizations, arise around common needs, values and objectives. A community is a community (as opposed to just a group or place or list) because its members share a common vision, values and voice. The strength of a community comes from the extent to which its members are invested in this shared vision […]

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Jumo: Cause Curation or Engagement Engine?

Jumo, a new cause-driven social networking site launched in beta on Tuesday by Facebook co-founder Chris Hughes, shows some promise on first glance as a cause curator, wrapping a lot of information into a nice simple package. However, it is not immediately clear how the site will go beyond making introductions and providing information (worthy […]

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Intelitecht Offerings

Digital Strategy, Data, Analytics & Delivery

We bring data and analytics to digital marketing; from digitally-grounded business planning and product design through customer insights, user experience design, business performance analytics, front and back end design and technical implementation.

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Organizations must become and remain aware of how data and shifting expectations are driving disruption in their industry, and must stay in front of that transformation. Intelitecht delivers training in effectively deploying data for strategic advantage.

Marketing and Business Development

Continual advancement of digital into both work and play means abundant opportunity for the delivery of new digital and data oriented products and services. Intelitecht helps companies position, market and sell their data-driven technologies and services.