Event-related communication has always been at the heart of social media, from Twitter’s debut at SXSW in 2007 to the everyday sharing of check-ins, meals and parties in Foursquare and Facebook, to Oreo’s big marketing win with a single tweet during the 2013 Superbowl. As my colleague Daniel Honigman pointed out to me today, for […]
I am very pleased to share the news that I’ve started a new position as Marketing Science Director with the digital agency Critical Mass here in Chicago. I am extremely privileged and excited to be working with Shaina Boone (who brings a unique and impressive blend of left and right brained intelligence to the marketing […]
Many current discussions of online or social influence are focused on the “how” of measuring influence, exploring how the ever expanding wealth of digital data sources can be mashed-up to provide accurate estimates of a person’s ability to persuade others. These are valuable discussions for our current position on the social intelligence technology curve, and […]
A few posts back, I wrote about the interdependence of communication and feedback in a social media listening strategy. That’s why I couldn’t pass up some commentary on this recent Wired article on a study that finds that sharing information actually reduces the “wisdom of crowds”. This finding provides an intentional instance of the “observer […]
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