Even the best general models don’t solve specific problems of practice, but they should be useful in guiding thinking around specific problems. This particular model proposes a standard path for building value from social media practices within organizations. Each of the practices has inherent value for particular organizational problems of practice, and each additional practice [...]
engagement
Social Media for Enterprise – Value-adding Practices
Posted by Scot Wheeler on June 22, 2011 0 comments
The Interdependence of Communication and Feedback
Posted by Scot Wheeler on May 5, 2011 1 comment
There are two primary and interdependent activities in social media management: communication and intelligence collection. These activities are interdependent because the style and quality of your communication will influence the context and content of your networks and the intelligence you are thus able to collect from those networks. Very simply, a communication approach that establishes [...]
Reciprocity, Engagement and Value in Social Networks
Posted by Scot Wheeler on May 4, 2011 1 comment
Yes, another post about Empire Avenue – but only because it presents such an interesting little laboratory to examine the valuation of social media activity. In this week’s leader-board analysis, I noted that some of the leading brands in EA were not making purchases in their investors or other EA players. This lack of reciprocation [...]
The Social Business Methodology – Keep It Simple
Posted by Scot Wheeler on April 20, 2011 0 comments
David Armano recently posted a nice concise summary of the paths organizations need to take in order to scale their social engagement from experiment to success. The top path is business planning – setting objectives and expected outcomes and defining the resources and structures that will make these objectives happen. The middle path is strategy [...]
Jumo: Cause Curation or Engagement Engine?
Posted by Scot Wheeler on December 1, 2010 0 comments
Jumo, a new cause-driven social networking site launched in beta on Tuesday by Facebook co-founder Chris Hughes, shows some promise on first glance as a cause curator, wrapping a lot of information into a nice simple package. However, it is not immediately clear how the site will go beyond making introductions and providing information (worthy [...]
