An “alliance of geeks and poets” is how Patricia Cohen describes the emergence of data-driven research in the humanities in her great piece in the New York Times.
Ms. Cohen ‘s article describes the rise of “digital humanities”. As she reports, “…researchers are digitally mapping Civil War battlefields to understand what role topography played in victory, using databases of thousands of jam sessions to track how musical collaborations influenced jazz, and searching through large numbers of scientific texts and textbooks to track where concepts first appeared and how they spread.”
The opportunities for new insight and understanding about culture, civilization and consciousness seem immense – but there are also important limitations to data analysis to be recognized here, challenges that measurement for business communications have been wrestling with for a while. Ms. Cohen quotes a Princeton professor for this perspective: Continue reading