Event-related communication has always been at the heart of social media, from Twitter’s debut at SXSW in 2007 to the everyday sharing of check-ins, meals and parties in Foursquare and Facebook, to Oreo’s big marketing win with a single tweet during the 2013 Superbowl. As my colleague Daniel Honigman pointed out to me today, for […]
I frequently use this space to write about the dangers and downfalls of organizational silos. As we move into 2013, I thought it might be useful to share a visualization of at least one way that digital marketing organizations could more effectively be structured to deliver against the multiple considerations required for effective digital experience […]
Going about the work of digital marketing, I frequently hear a common theme from clients and colleagues; “I/we don’t want to be stuck doing tactical work. I/we want to do more strategic stuff”. Being the “strategic partner” or the “strategy guru” setting direction and vision at 10,000 feet is what everyone seems to define as […]
One Step Forward, One Step Back From my standpoint as a marketing science data junkie, the Facebook changes announced at F8, while very cool from my perspective as a user, ultimately amounted to no change at all in my role as a data analyst. While personally I am already enjoying the new design and sharing […]
Many current discussions of online or social influence are focused on the “how” of measuring influence, exploring how the ever expanding wealth of digital data sources can be mashed-up to provide accurate estimates of a person’s ability to persuade others. These are valuable discussions for our current position on the social intelligence technology curve, and […]
We bring data and analytics to digital marketing; from digitally-grounded business planning and product design through customer insights, user experience design, business performance analytics, front and back end design and technical implementation.
Organizations must become and remain aware of how data and shifting expectations are driving disruption in their industry, and must stay in front of that transformation. Intelitecht delivers training in effectively deploying data for strategic advantage.
Continual advancement of digital into both work and play means abundant opportunity for the delivery of new digital and data oriented products and services. Intelitecht helps companies position, market and sell their data-driven technologies and services.