Intelitecht Solutions exists to help organizations of all sizes achieve results through data-driven digital strategy and delivery. Our Services group works with organizations ranging from non-profits to start-ups to major digital agencies and Fortune 500 brands in designing and delivering digital products, services and experiences that strategically apply digital intelligence to create value. Our Ventures group selectively invests in start-up, non-profit and social businesses with seed funding and/or technical and marketing resources and support. Our Publishing group creates and publishes content around strategy, data, analytics and organizational transformation.Scot Wheeler, Intelitecht’s Founder, is an Adjunct Professor at Northwestern University’s Medill Integrated Marketing Communications Master’s Degree program, where he teaches courses in Statistics & Market Research and Digital Analytics. Scot is also a Partner at Brand New Media, which works with the Medill program to deliver digital marketing research and training to marketing leaders in the financial services industry. Scot is the Co-chair of the Digital Analytics Association Social Media Measurement Group, a blogger for iMedia Connection, and a frequent event speaker.Scot holds an MBA from Northwestern University’s Kellogg School of Management. Scot’s undergraduate degree in Sociology with concentrations in Journalism and Cultural Studies improbably led him into computer programming in the build-up to Y2K, but his interest in technology and culture soon delivered him to digital marketing. Following the dot-com bust, Scot turned to enterprise software implementation consulting centered around data, analytics and visualization. Web 2.0 brought Scot back into digital marketing as the commercial business lead for the social media analytics start-up evolve24.At evolve24, Scot oversaw the development, sales and delivery of the software and strategy services to clients including GE Energy, State Farm, MasterCard, Electronic Arts, Yahoo!, Gatorade and AT&T. After evolve24’s acquisition by Maritz research, Scot moved to the digital agency Critical Mass to help mature the analytics practice as the Group Director of Marketing Science, where he consulted directly with Senior and Executive leadership at clients (HP, USAA, Humana, Moen) to define vision and strategy for data-driven real-time, personalized, multi-channel digital marketing execution, optimization and performance measurement.Please feel free to contact us.