Kellogg/Harvard case study on Integrated Stakeholder-based Strategy with Professor Timothy Feddersen.
Publications
Past Presentations – Scot Wheeler
September 2011 Presenter, Social Media Week Chicago – Getting to Social ROI: Black & White and Lots of Gray
Review of Getting to Social ROI presentation
Review of Getting to Social ROI presentation
Getting to social roi
View more presentations from Critical Mass
September 2011 Panelist – Publicity Club of Chicago Luncheon: Measuring Social Media and Promoting ROI.
July 2011 Panelist – Social Media for Product Managers hosted by ProductCamp Chicago.
November 2010 Speaker – Northwestern University, Medill Integrated Marketing Communications
May 2010 Speaker – Northwestern University, Kellogg School of Management
April 2010 Presenter – PRSA Digital Impact Conference
March 2010 Panelist – PRSA Chicago; Measuring Communications Success
February 2010 Speaker – Northwestern University, Kellogg School of Management
