The average price for the top 20 brand shares grew at a more modest 5% pace this week compared to last week’s 23% growth. The average price of the top 20 personal shares grew 8% this week, up from 3% growth last week.

Growth in brands was driven by the smaller companies in the top 20. The eight major brands in the top 20 averaged just 1% growth for the week.

Amongst brands, Mashable, a new entrant this week, closed the week with the highest price at 135.37e. Other new entrants this week included Nokia, MySpace and Ebay, all finishing the week in the top 20. Dell remained in 21st position after a week of no investment and 1 EA activity, closing the week at 85.36e. Major corporations now hold 8 of the top 20 brand positions.

In personal shares, there was only one change in the top 5, with PIRILLO taking the top spot at 153.05e after 23% growth for the week. Chris has shared the strategy he used to achieve his 347% growth over the last 2 weeks.

AT&T closed with a higher average price than FORD for the week. INTEL had the third highest average price among major brands, while NOKIA saw 182% growth since entering on May 4th. The top 4 major brands were ranked in alignment with reinvestment levels. Reinvestment and activity continued to play a minor role for the remaining major brands. NOKIA was heavy on activity following entry, but light on investment. TOYOTA’s level’s of investment and activity likely helped sustain their position and 2e growth (which was actually quite good for leading brands listed last week).

A prior week’s post (with new comments) focused on the different approaches major companies are taking around engagement, and an EA member wrote an interesting post on tips for corporations in Empire Avenue.