Great overview of the next step(s) in social media; “teaching” the information stream to personalize our marketing. This process of teaching may be explicit, as in these examples, or passive. Imagine a day when every interaction we have with something digital – who we call on our phone, where we call them from, what we watch on TV, what we order for takeout online, the choices we make in a game we’re playing, what topics we post about online – when all of that is aggregated effectively into an algorithm that “learns” about us and shapes our subsequent digital experiences.